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146 videos from Winning by Design

Growth Loops — The New Playbook for Generating Demand [Impact Summit 2026 (Virtual)]57:49

Growth Loops — The New Playbook for Generating Demand [Impact Summit 2026 (Virtual)]

183 views

Why Strategy Fails Under Pressure [Impact Summit 2026 (Virtual)]50:08

Why Strategy Fails Under Pressure [Impact Summit 2026 (Virtual)]

25 views

Putting AI to Work: SPICED as the Signal Layer [Impact Summit 2026 (Virtual)]45:52

Putting AI to Work: SPICED as the Signal Layer [Impact Summit 2026 (Virtual)]

29 views

When Revenue Strategy & RevOps Collide [Impact Summit 2026 (Virtual)]46:10

When Revenue Strategy & RevOps Collide [Impact Summit 2026 (Virtual)]

31 views

The Through-Line: AI at Each Level of Your Sales Org [Impact Summit 2026 (Virtual)]27:33

The Through-Line: AI at Each Level of Your Sales Org [Impact Summit 2026 (Virtual)]

50 views

Voices from the Live Summit: Growth Institute Member Takeaways [Impact Summit 2026 (Virtual)]47:25

Voices from the Live Summit: Growth Institute Member Takeaways [Impact Summit 2026 (Virtual)]

21 views

Unstoppable Growth Keynote [Impact Summit 2026 (Virtual)]24:36

Unstoppable Growth Keynote [Impact Summit 2026 (Virtual)]

60 views

How Canva Aligned a Global GTM Team Around SPICED and the Bowtie3:15

How Canva Aligned a Global GTM Team Around SPICED and the Bowtie

148 views

Unstoppable Growth: A Preview of Impact Summit 202646:09

Unstoppable Growth: A Preview of Impact Summit 2026

327 views

SPICED AI: Turn Your Framework Into a Revenue Engine56:41

SPICED AI: Turn Your Framework Into a Revenue Engine

599 views

The Math Behind Your Growth Target57:51

The Math Behind Your Growth Target

287 views

Episode 8: Growth State16:29

Episode 8: Growth State

243 views

Episode 7: Growth Planning10:30

Episode 7: Growth Planning

214 views

Episode 6: Growth Loops9:23

Episode 6: Growth Loops

280 views

Episode 5: Growth Constraints9:46

Episode 5: Growth Constraints

259 views

Episode 1: Growth Laws6:58

Episode 1: Growth Laws

583 views

Episode 4: Growth Mechanics8:53

Episode 4: Growth Mechanics

304 views

Episode 3: Growth Factory6:12

Episode 3: Growth Factory

320 views

Episode 2: The Growth Engine Behind High-Velocity Growth7:37

Episode 2: The Growth Engine Behind High-Velocity Growth

470 views

Growth Architecture: The Framework Scaling AI Companies 10x Faster5:40

Growth Architecture: The Framework Scaling AI Companies 10x Faster

2.3K views

How to Get Your Bowtie on Straight in 202655:07

How to Get Your Bowtie on Straight in 2026

1.3K views

Introducing Growth Architecture with Jacco van der Kooij53:42

Introducing Growth Architecture with Jacco van der Kooij

2.7K views

How HUMAN is Using AI to Transform Post-Sale Growth47:37

How HUMAN is Using AI to Transform Post-Sale Growth

307 views

Quantify Your Go-To-Market Maturity and ROI: Introducing Winning by Design's GTM Index52:07

Quantify Your Go-To-Market Maturity and ROI: Introducing Winning by Design's GTM Index

831 views

AI GTM 4 Archtypes3:00

AI GTM 4 Archtypes

663 views

LIVE: Jacco's Keynote from The Impact Summit in SF62:04

LIVE: Jacco's Keynote from The Impact Summit in SF

369 views

How Can AI Power your Go-to-Market - Now AND Later?57:26

How Can AI Power your Go-to-Market - Now AND Later?

494 views

Power Up AI Conversational Intelligence Tools Fathom, Grain and Momentum50:31

Power Up AI Conversational Intelligence Tools Fathom, Grain and Momentum

493 views

Lessons from Deploying an AI Agent in Sales, with performance insights.24:41

Lessons from Deploying an AI Agent in Sales, with performance insights.

1.0K views

A trained and certified AI Sales Agent at work20:59

A trained and certified AI Sales Agent at work

4.6K views

Sales Agent for B2B14:15

Sales Agent for B2B

1.3K views

The Lean Revenue Factory Keynote at SaaSiest Amsterdam in 202426:44

The Lean Revenue Factory Keynote at SaaSiest Amsterdam in 2024

750 views

Launch Event - The New Guided Pathways from WbD34:49

Launch Event - The New Guided Pathways from WbD

156 views

Why and How AI is Going to Replace Sales32:23

Why and How AI is Going to Replace Sales

5.2K views

Certified Partner Showcase | Bowtie Integration56:26

Certified Partner Showcase | Bowtie Integration

309 views

How to Evaluate Your GTM Motions to Optimize Revenue Efficiency58:12

How to Evaluate Your GTM Motions to Optimize Revenue Efficiency

1.6K views

How to Create Your Growth Model as a Component of your Revenue Factory53:01

How to Create Your Growth Model as a Component of your Revenue Factory

658 views

Mastering GTM Efficiency - The Key to IPO Success in SaaS53:21

Mastering GTM Efficiency - The Key to IPO Success in SaaS

784 views

Unlocking the Power of Access Pass  Best Practices and Use Cases July 202440:51

Unlocking the Power of Access Pass Best Practices and Use Cases July 2024

307 views

Building Your Revenue Factory: Driving Alignment and Growth with GTM Strategy & Ops53:59

Building Your Revenue Factory: Driving Alignment and Growth with GTM Strategy & Ops

817 views

Process First AI Second.19:16

Process First AI Second.

901 views

How to Diagnose GTM Issues in a Scaling SaaS Business48:56

How to Diagnose GTM Issues in a Scaling SaaS Business

1.4K views

How to Build Your Revenue Factory - Winning by Design Workshop61:21

How to Build Your Revenue Factory - Winning by Design Workshop

7.7K views

The Frontline Formula: How to Transform Managers into Revenue Boosters57:58

The Frontline Formula: How to Transform Managers into Revenue Boosters

797 views

How to Diagnose GTM Issues in a Scaling SaaS Business45:40

How to Diagnose GTM Issues in a Scaling SaaS Business

1.6K views

Has SaaS Lost GTM Fit? And What to Do About It47:18

Has SaaS Lost GTM Fit? And What to Do About It

1.2K views

EHS Insight: Turning around low win rates2:14

EHS Insight: Turning around low win rates

391 views

How To Implement The Revenue Architecture Models In Your Business55:30

How To Implement The Revenue Architecture Models In Your Business

5.3K views

Transitioning To A Usage Based Pricing Model55:07

Transitioning To A Usage Based Pricing Model

1.1K views

SaaS as a Modern Revenue Factory53:19

SaaS as a Modern Revenue Factory

4.5K views

How To Continuously Improve Revenue Productivity With An Impact Office56:45

How To Continuously Improve Revenue Productivity With An Impact Office

1.1K views

Using AI Across The GTM56:17

Using AI Across The GTM

1.5K views

How To Craft a Successful 2024 Sales Kick-off55:14

How To Craft a Successful 2024 Sales Kick-off

651 views

How to Coach with AI: Gong Keyword Trackers2:14

How to Coach with AI: Gong Keyword Trackers

1.2K views

How to Coach Sales Calls with AI: Gong Smart Trackers3:31

How to Coach Sales Calls with AI: Gong Smart Trackers

6.8K views

RevOps In The Age Of AI: How To Leverage Data And Automation For Growth56:43

RevOps In The Age Of AI: How To Leverage Data And Automation For Growth

2.1K views

How To Realize The Revenue Potential Of Add-On Acquisitions Within A 3-5 Year Holding Period57:16

How To Realize The Revenue Potential Of Add-On Acquisitions Within A 3-5 Year Holding Period

310 views

How To Use Gong Trackers To Reinforce Your Methodology46:49

How To Use Gong Trackers To Reinforce Your Methodology

1.6K views

ChatGPT - SPICED Framework as an Interface2:10

ChatGPT - SPICED Framework as an Interface

2.0K views

Coaching with ChatGPT3:14

Coaching with ChatGPT

481 views

Using an Operating Model in Customer Success55:18

Using an Operating Model in Customer Success

902 views

How to Benchmark Your GTM50:59

How to Benchmark Your GTM

562 views

Best Practices for Rolling Out a Methodology to a Scaled GTM Team56:46

Best Practices for Rolling Out a Methodology to a Scaled GTM Team

523 views

Companies Moving Upmarket Workshop - Winning by Design & Pavilion59:28

Companies Moving Upmarket Workshop - Winning by Design & Pavilion

297 views

The Fundamentals of SPICED59:08

The Fundamentals of SPICED

7.1K views

Uncovering Impact: Companies Moving Upmarket - Winning by Design52:08

Uncovering Impact: Companies Moving Upmarket - Winning by Design

637 views

An operating model for Recurring Revenue Companies - The Six Sigma for SaaS54:05

An operating model for Recurring Revenue Companies - The Six Sigma for SaaS

6.3K views

Event - Building an Effective Expansion Strategy57:05

Event - Building an Effective Expansion Strategy

618 views

Event - How to add PLG to your existing GTM59:43

Event - How to add PLG to your existing GTM

424 views

Using ChatGPT and AGI in Prospecting57:19

Using ChatGPT and AGI in Prospecting

2.9K views

Event - Driving More Growth from Your Existing Customers59:06

Event - Driving More Growth from Your Existing Customers

1.9K views

Maximizers vs Satisficers2:53

Maximizers vs Satisficers

2.3K views

Take Risk Off the Table4:41

Take Risk Off the Table

343 views

Three Factors that Lead to Indecision2:35

Three Factors that Lead to Indecision

361 views

Workshop - Overcoming Customer Indecision in the Enterprise Sale59:20

Workshop - Overcoming Customer Indecision in the Enterprise Sale

1.8K views

Workshop - Navigating the Eye of the Storm in 202363:12

Workshop - Navigating the Eye of the Storm in 2023

952 views

Workshop: Scaling Your Customer Success Motion for SMB accounts56:44

Workshop: Scaling Your Customer Success Motion for SMB accounts

1.1K views

The ACE Call Framework5:45

The ACE Call Framework

1.6K views

Sharing Compelling Stories4:30

Sharing Compelling Stories

859 views

Refining Account Plans2:58

Refining Account Plans

188 views

Relevant Communication4:18

Relevant Communication

312 views

How to Research5:50

How to Research

796 views

How to Respond to Objections5:44

How to Respond to Objections

1.9K views

How Great Prospectors Prioritize Their Business4:44

How Great Prospectors Prioritize Their Business

395 views

Provocative Selling3:26

Provocative Selling

445 views

Securing Expansion4:47

Securing Expansion

133 views

Asking Good Questions to Surface Risks5:46

Asking Good Questions to Surface Risks

616 views

The Customer Success Operating Model5:09

The Customer Success Operating Model

1.0K views

Leading Strong Impact Reviews4:35

Leading Strong Impact Reviews

139 views

Choreographing the Decision Process7:14

Choreographing the Decision Process

747 views

Account Based Prospecting Techniques3:59

Account Based Prospecting Techniques

2.2K views

Tinkering around with music and video to create a fantastic feeling2:39

Tinkering around with music and video to create a fantastic feeling

278 views

JOLT promo video5:53

JOLT promo video

269 views

How to overcome Indecision.  An addition to the Enterprise Sales playbook.59:08

How to overcome Indecision. An addition to the Enterprise Sales playbook.

5.8K views

"Managing to Impact" (EMEA) Open Workshop Recording58:55

"Managing to Impact" (EMEA) Open Workshop Recording

960 views

Keynote speaker reel: Jacco van der Kooij, Founder of Winning by Design3:10

Keynote speaker reel: Jacco van der Kooij, Founder of Winning by Design

1.3K views

The JOLT Effect & Winning by Design: How Sales Reps can Help Customers Overcome Indecision27:14

The JOLT Effect & Winning by Design: How Sales Reps can Help Customers Overcome Indecision

3.0K views

"Modern Prospecting for Driving Growth" Workshop57:40

"Modern Prospecting for Driving Growth" Workshop

2.3K views

How to handle objections vs. deflections vs. rejections4:46

How to handle objections vs. deflections vs. rejections

2.1K views

Sustainable Growth: The Perspective of an Operating Partner47:48

Sustainable Growth: The Perspective of an Operating Partner

243 views

Managing for Impact: recording of open workshop (Oct 2022)55:18

Managing for Impact: recording of open workshop (Oct 2022)

914 views

Modern Realities of the Complex Enterprise Sale - Open Workshop, Nov 202260:37

Modern Realities of the Complex Enterprise Sale - Open Workshop, Nov 2022

6.2K views

Workshop: Managing Revenue During a Downturn55:38

Workshop: Managing Revenue During a Downturn

354 views

Course Overview: Account Management for Growth3:52

Course Overview: Account Management for Growth

413 views

Course Overview: Customer Success for Impact3:24

Course Overview: Customer Success for Impact

267 views

Sustainable Growth vs. Scalable Growth40:04

Sustainable Growth vs. Scalable Growth

2.0K views

Customer Success Operating Model63:21

Customer Success Operating Model

39.6K views

Revenue Leadership: Aligning Stakeholders36:05

Revenue Leadership: Aligning Stakeholders

298 views

Ownbackup Case Study4:30

Ownbackup Case Study

1.1K views

Produtividade em Vendas34:41

Produtividade em Vendas

266 views

Cómo diseñar tu estrategia de crecimiento43:22

Cómo diseñar tu estrategia de crecimiento

903 views

Bombbomb Customer Testimonial3:02

Bombbomb Customer Testimonial

154 views

Using the SPICED Framework3:55

Using the SPICED Framework

17.3K views

Engineering Growth through Revenue Architecture: a workshop for companies in "Hubspot for Startups"59:36

Engineering Growth through Revenue Architecture: a workshop for companies in "Hubspot for Startups"

4.8K views

Modern Strategies for on the Bench Sales Leaders (Revenue Collective Exclusive)100:58

Modern Strategies for on the Bench Sales Leaders (Revenue Collective Exclusive)

1.6K views

Executive Briefing: How to manage your business during a downturn85:34

Executive Briefing: How to manage your business during a downturn

1.2K views

Testimonial a Fracttal3:11

Testimonial a Fracttal

153 views

How to make MEDDIC work in a SaaS model55:46

How to make MEDDIC work in a SaaS model

14.0K views

The Real Deal in CS53:59

The Real Deal in CS

208 views

Como manejar objeções - RD Hostel27:47

Como manejar objeções - RD Hostel

204 views

Exact Network Event32:37

Exact Network Event

269 views

How to forecast revenue based on growth rate25:15

How to forecast revenue based on growth rate

19.3K views

Growth Rate based forecasting24:57

Growth Rate based forecasting

6.4K views

What is PLG and how does it work in B2B: The role and impact of PLG explained39:42

What is PLG and how does it work in B2B: The role and impact of PLG explained

13.1K views

The Rise of Customer Success as a Profit Center, Session 254:38

The Rise of Customer Success as a Profit Center, Session 2

990 views

Asana Sales Academy by Winning by Design2:19

Asana Sales Academy by Winning by Design

626 views

Online Event - Hostel RD27:47

Online Event - Hostel RD

403 views

An Operating Model for Recurring Revenue businesses23:38

An Operating Model for Recurring Revenue businesses

16.0K views

The Rise of Customer Success as a Profit Center, Session 152:58

The Rise of Customer Success as a Profit Center, Session 1

2.0K views

How modern tools are changing the sales process20:15

How modern tools are changing the sales process

9.2K views

Non-linear sales processes part 2 of 2 - The application of AI in Sales50:59

Non-linear sales processes part 2 of 2 - The application of AI in Sales

5.8K views

Non-linear sales processes part 1 of 2 - Fundamentals for the use of AI in Sales29:07

Non-linear sales processes part 1 of 2 - Fundamentals for the use of AI in Sales

7.8K views

The Mathematical Models behind Sales and Customer Success25:30

The Mathematical Models behind Sales and Customer Success

10.0K views

How to develop a Coaching Culture and Improve Productivity27:16

How to develop a Coaching Culture and Improve Productivity

2.5K views

A perspective on modern marketing23:49

A perspective on modern marketing

889 views

How to design a Remote SKO so that your team wants to attend45:30

How to design a Remote SKO so that your team wants to attend

1.9K views

Data Model: Understanding the Data you measure in revenue organizations62:46

Data Model: Understanding the Data you measure in revenue organizations

23.3K views

Growth Stages of a Rapid Growth StartUp Explained19:26

Growth Stages of a Rapid Growth StartUp Explained

11.2K views

Business Models for a Scientific Approach to Sales20:06

Business Models for a Scientific Approach to Sales

22.7K views

Go To Market Model43:38

Go To Market Model

29.9K views

Let's go sell something.5:31

Let's go sell something.

1.5K views

How to use Crystal to create your map of key decision makers when Remote Selling20:08

How to use Crystal to create your map of key decision makers when Remote Selling

1.2K views

How to accelerate the sales cycle with asynchronous selling and Crystal insights4:33

How to accelerate the sales cycle with asynchronous selling and Crystal insights

1.0K views

How to get to know your prospects better and faster in Remote Selling4:22

How to get to know your prospects better and faster in Remote Selling

852 views

How to apply insights from Crystal across Remote Selling7:51

How to apply insights from Crystal across Remote Selling

346 views

How to use Remote Selling tactics and incremental changes for big impact on your win rates4:09

How to use Remote Selling tactics and incremental changes for big impact on your win rates

438 views