Go To Market Model

It has been awhile since I published my original GTM explanation. A lot has happened since, so I updated it to include the latest in sales and marketing go to market strategies such as Product Led Growth (PLG) but also a variety of Go To Market models for customer success. This is the start of a series of videos I am publishing over the weeks to come, describing 7 different models to develop a proper GTM strategy 1. Business Model - SaaS (annual, monthly), Perpetual, AdRev etc. 2. Data Model - Are we based on MQLs, PQLs etc. 3. Mathematical Model - How do we grow the business based on getting more leads (additive), new wins (exponential), or existing clients (compound) 4. Growth Model - Is it all just about T2D3, Hypergrowth? We will discuss the sustainable model as the growth model for the next years 5. GTM Model - Discussed in this video, presents an idea how to structure your marketing, sales and customer success resources. 6. Design Model - How to build each component, organizational structure, process, enablement of GTM resources etc. 7. Blueprint Model - Present blueprints of each model and show you how to DIY. We start with #4, many of you have seen this before, and I wanted to start with something familiar. If you like what I did here, please subscribe to get a nod when I launch the other models as we don't use set schedules. I publish when I feel the content is of the right quality: http://bit.ly/Sub2WBD - - - - - Get more from WbD: https://winningbydesign.com/ https://www.linkedin.com/company/winningbydesign Find me on LinkedIn: https://www.linkedin.com/in/jaccovanderkooij Want to reach out? contact@winningbydesign.com - - - - - About Winning By Design: We specialize in enabling teams to succeed with Remote Selling. Our roots come from advising and collaborating with high-growth startups and mid-market SaaS companies, and we now help global enterprise organizations apply those best practices to achieve sustainable growth. Trusted by 500+ organizations around the world. All music was licensed through Fullscreen Media from Epidemic Sound. Go To Market 2020 - Different models including Customer success and product led growth https://youtu.be/u82VtYk5KlM https://www.youtube.com/c/WinningbyDesign