Has SaaS Lost GTM Fit? And What to Do About It

The current dilemma in SaaS The hard data is in – SaaS companies: ⬇️ Are now operating at half the growth rate. ⬆️ Have seen a 1.5x increase in customer acquisition costs. ⬇️ Have their NRR in freefall. These factors are compounding, and if current trends are any indication, we can expect more to come. It is driving more and more startups and scaleups to act under pressure to boost profitability and increase Free Cash Flow (FCF) margins. The Dilemma: Use new GTM strategies, or go with what’s already been tried and tested? Some are chasing larger deals or trying new campaigns like “PLG LeadGen,” while others are betting on AI to help improve emails. But our take is a lot simpler. We believe the real game-changer lies in refining and scaling proven GTM motions – just fewer of them. This workshop will help you take control of the controllable, by proving why and how you should consolidate GTM motions, structure them efficiently, and focus your resources in 2024 on those motions that drive growth most effectively. This is the way for 2024. This workshop is best for: CROs & Sales Leaders CEOs GTM Strategy & Optimization roles Subscribe to receive the latest in recurring revenue insights and sales skills: http://bit.ly/Sub2WBD - - - - - Get more frameworks from WbD: https://winningbydesign.com/ https://www.linkedin.com/company/winningbydesign Learn more from WbD Founder Jacco van der Kooij on LinkedIn: https://www.linkedin.com/in/jaccovanderkooij Want to reach out? https://winningbydesign.com/contact - - - - - About Winning By Design: WbD is a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth. Leveraging its experience with high-growth companies, WbD applies scientific frameworks and proven models to help sales, marketing, and customer success teams at B2B companies and global enterprises maximize their impact. WbD has reinvented the traditional sales funnel with disruptive customer-centric frameworks and methodologies, including the Bow Tie Data Model and the SPICED Methodology, all of which can be accessed open source. Founded in 2012, WbD is a fully remote company, serving 600+ leading organizations around the world. To learn more about Winning by Design, visit winningbydesign.com.