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Introducing Growth Architecture with Jacco van der Kooij

2.7K views· 51 likes· 53:42· Nov 19, 2025

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Growth isn’t accidental—it’s architected. In this live webinar, Jacco van der Kooij introduces the foundational principles behind Winning by Design’s Growth Architecture program, a new executive framework for building compound growth machines in the AI era. Over the last decade, Winning by Design has defined the science of Go-To-Market (GTM) design—from the Bowtie to Revenue Architecture—and has trained more than 4,000 executives to operate recurring revenue systems that scale predictably. This primer distills that experience into a concise, actionable session that helps executives understand how to move from people-driven to system-driven growth. You’ll learn how leading “AI-Native” companies achieve breakout velocity without proportional headcount growth, and how to apply those lessons to your own revenue architecture—creating systems that compound, rather than decay. Subscribe to receive the latest in recurring revenue insights and sales skills: http://bit.ly/Sub2WBD - - - - - Get more frameworks from WbD: https://winningbydesign.com/ https://www.linkedin.com/company/winningbydesign Learn more from WbD Founder Jacco van der Kooij on LinkedIn: https://www.linkedin.com/in/jaccovanderkooij Want to reach out? https://winningbydesign.com/contact - - - - - About Winning By Design: Winning by Design is the leading growth advisory firm for scaling businesses. From diagnostic insights to system design and deployment, we work with the world’s most prominent brands to architect compounding growth. WbD advisors have mastered the Bowtie Data Model™, the SPICED™ Operating Model, and the GTM Model, having deployed revenue architecture across companies like Canva, Dropbox, Instructure, DocuSign, One Stream, and Five9. These advisors work with your team to help them avoid mistakes, see around corners, and build with confidence while operating at speed. Forward-thinking investors and executive teams work with Winning by Design to assure scalable, sustainable, and durable growth. To learn more about Winning by Design, visit winningbydesign.com.

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