How to Get Your Bowtie on Straight in 2026

As recurring revenue models mature and customer expectations rise, one truth becomes impossible to ignore: your customers don’t think of you in silos, so why does your business still operate in them? The companies winning in 2026 are the ones that have their Bowtie on straight, aligning every part of the customer journey across marketing, sales, customer success, and operations. In this actionable session, Winning by Design experts will reveal the key insights and emerging best practices for tuning your Bowtie model to today’s revenue realities. We’ll discuss how high-growth teams are eliminating cross-functional friction, the critical handoffs that still break most customer experiences, and the Bowtie metrics that matter most going into 2026. Subscribe to receive the latest in recurring revenue insights and sales skills: http://bit.ly/Sub2WBD - - - - - Get more frameworks from WbD: https://winningbydesign.com/ https://www.linkedin.com/company/winningbydesign Learn more from WbD Founder Jacco van der Kooij on LinkedIn: https://www.linkedin.com/in/jaccovanderkooij Want to reach out? https://winningbydesign.com/contact - - - - - About Winning By Design: Winning by Design is the leading growth advisory firm for scaling businesses. From diagnostic insights to system design and deployment, we work with the world’s most prominent brands to architect compounding growth. WbD advisors have mastered the Bowtie Data Model™, the SPICED™ Operating Model, and the GTM Model, having deployed revenue architecture across companies like Canva, Dropbox, Instructure, DocuSign, One Stream, and Five9. These advisors work with your team to help them avoid mistakes, see around corners, and build with confidence while operating at speed. Forward-thinking investors and executive teams work with Winning by Design to assure scalable, sustainable, and durable growth. To learn more about Winning by Design, visit winningbydesign.com.