Event - How to add PLG to your existing GTM

This workshop is best for: - Chief Revenue Officers - Revenue Operations leaders - Anyone interested in applying PLG to their recurring revenue business Less than 10% of software companies were built from the ground up with PLG as their primary GTM (think DocuSign, Zoom, Slack, Canva…) But what about the other 90% of companies that weren’t built that way? Hubspot, MongoDB, Mixpanel, Snowflake… Most recurring revenue companies are at this moment trying to reverse their stagnant or declining growth. Is firing up a PLG motion the right solution? It might be. This workshop will dig into if and how you should be considering PLG for your business, how to get started, and how to optimize it for continuous improvement. Things you’ll learn: -The scenarios where you should consider adding a PLG GTM to your business -Why you must have a laser focus on Customer Acquisition Cost -How to get your company aligned to the PLG motion Setting expectations for what success looks like Subscribe to receive the latest in recurring revenue insights and sales skills: http://bit.ly/Sub2WBD - - - - - Get more frameworks from WbD: https://winningbydesign.com/ https://www.linkedin.com/company/winningbydesign Learn more from WbD Founder Jacco van der Kooij on LinkedIn: https://www.linkedin.com/in/jaccovanderkooij Want to reach out? https://winningbydesign.com/contact - - - - - About Winning By Design: WbD is a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth. Leveraging its experience with high-growth companies, WbD applies scientific frameworks and proven models to help sales, marketing, and customer success teams at B2B companies and global enterprises maximize their impact. WbD has reinvented the traditional sales funnel with disruptive customer-centric frameworks and methodologies, including the Bow Tie Data Model and the SPICED Methodology, all of which can be accessed open source. Founded in 2012, WbD is a fully remote company, serving 600+ leading organizations around the world. To learn more about Winning by Design, visit winningbydesign.com.