The JOLT Effect & Winning by Design: How Sales Reps can Help Customers Overcome Indecision

Indecision is one of the main reasons most deals are lost as the customer decides to stay with the Status Quo! In this video, Matt Dixon and Jacco van der Kooij discuss the cause and effect of indecision and what sales professionals can do about it. This is based on research Matt Dixon and Ted McKenna performed analyzing hundreds of thousands of sales calls over the past years. What was supposed to be a 10-minute chat turned into a 30-minute conversation. Instead of cutting it down, we decided to keep it as is in the hopes you enjoy it. - - - - - Get more frameworks from WbD: https://winningbydesign.com/ https://www.linkedin.com/company/winningbydesign Learn more from WbD Founder Jacco van der Kooij on LinkedIn: https://www.linkedin.com/in/jaccovanderkooij Want to reach out? contact@winningbydesign.com - - - - - The JOLT Effect & Winning by Design: How Sales Reps can Help Customers Overcome Indecision https://youtu.be/hltCfhx4nVQ https://www.youtube.com/c/WinningbyDesign