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Quantify Your Go-To-Market Maturity and ROI: Introducing Winning by Design's GTM Index

831 views· 14 likes· 52:07· Jun 25, 2025

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Listen in as Winning by Design’s Chief Innovation Officer Dan Patterson and COO Shari Johnston share a first look at the new GTM Index, a powerful capability now included in Winning by Design's GTM Diagnostic. Learn how the GTM Index quantifies your GTM maturity in the context of your company’s growth stage — benchmarking your performance across six critical models (including Revenue, Data, and GTM Models). You’ll see how this data-driven approach identifies gaps, tracks progress over time, and delivers AI-powered recommendations with projected financial ROI. Subscribe to receive the latest in recurring revenue insights and sales skills: http://bit.ly/Sub2WBD - - - - - Get more frameworks from WbD: https://winningbydesign.com/ https://www.linkedin.com/company/winningbydesign Learn more from WbD Founder Jacco van der Kooij on LinkedIn: https://www.linkedin.com/in/jaccovanderkooij Want to reach out? https://winningbydesign.com/contact - - - - - About Winning By Design: WbD is a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth. Leveraging its experience with high-growth companies, WbD applies scientific frameworks and proven models to help sales, marketing, and customer success teams at B2B companies and global enterprises maximize their impact. WbD has reinvented the traditional sales funnel with disruptive customer-centric frameworks and methodologies, including the Bow Tie Data Model and the SPICED Methodology, all of which can be accessed open source. Founded in 2012, WbD is a fully remote company, serving 600+ leading organizations around the world. To learn more about Winning by Design, visit winningbydesign.com.

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