This workshop is best for: CROs Enterprise sales leaders Enterprise sales reps More and more buyers are struggling with indecision, leading to more deals getting lost before a purchase decision is made. Mid-market and enterprise sellers need a specific toolset for how to overcome a buyer’s indecision, which means learning specific strategies for how to dial down the customer’s fear of making a purchase mistake. Join this session to see how leading mid-market and enterprise sales teams can overcome this phenomenon of customer indecision. The session fuses the SPICED methodology from WbD with the framework from the Wall Street best-selling book “The JOLT Effect”, written by Wall Street Journal best-selling author Matt Dixon. “The JOLT Effect” is Dixon’s best-selling book, released in 2022, reveals why customers tend to choose inaction over action, and the counterintuitive playbook that high performers can use to overcome customer indecision and close more deals. Things you’ll learn: How to judge your customer’s indecision to boost close rates Taking risk off the table through downside risk protection The power of customer advocacy to earn a buyer’s trust Why FUD fails, and the tool to help your customer not fear the finish line Subscribe to get more Remote Selling strategies and frameworks: http://bit.ly/Sub2WBD - - - - - Get more frameworks from WbD: https://winningbydesign.com/ https://www.linkedin.com/company/winningbydesign Learn more from WbD Founder Jacco van der Kooij on LinkedIn: https://www.linkedin.com/in/jaccovanderkooij Want to reach out? contact@winningbydesign.com - - - - - About Winning By Design: We specialize in enabling teams to succeed with Remote Selling. Our roots come from advising and collaborating with high-growth startups and mid-market SaaS companies, and we now help global enterprise organizations apply those best practices to achieve sustainable growth. Trusted by 500+ organizations around the world. [Video Title] [Video URL] https://www.youtube.com/c/WinningbyDesign
![Growth Loops — The New Playbook for Generating Demand [Impact Summit 2026 (Virtual)]](https://img.youtube.com/vi/0XKRGnd7__4/mqdefault.jpg)
Growth Loops — The New Playbook for Generating Demand [Impact Summit 2026 (Virtual)]
183 views
![Why Strategy Fails Under Pressure [Impact Summit 2026 (Virtual)]](https://img.youtube.com/vi/Xdlc376QnQw/mqdefault.jpg)
Why Strategy Fails Under Pressure [Impact Summit 2026 (Virtual)]
25 views
![Putting AI to Work: SPICED as the Signal Layer [Impact Summit 2026 (Virtual)]](https://img.youtube.com/vi/SbgmmmDa_g8/mqdefault.jpg)
Putting AI to Work: SPICED as the Signal Layer [Impact Summit 2026 (Virtual)]
29 views
![When Revenue Strategy & RevOps Collide [Impact Summit 2026 (Virtual)]](https://img.youtube.com/vi/OI84Ax8iYBM/mqdefault.jpg)
When Revenue Strategy & RevOps Collide [Impact Summit 2026 (Virtual)]
31 views
![The Through-Line: AI at Each Level of Your Sales Org [Impact Summit 2026 (Virtual)]](https://img.youtube.com/vi/itqob5ad1ZY/mqdefault.jpg)
The Through-Line: AI at Each Level of Your Sales Org [Impact Summit 2026 (Virtual)]
50 views
![Voices from the Live Summit: Growth Institute Member Takeaways [Impact Summit 2026 (Virtual)]](https://img.youtube.com/vi/-e8BSvQ0MYM/mqdefault.jpg)
Voices from the Live Summit: Growth Institute Member Takeaways [Impact Summit 2026 (Virtual)]
21 views