Every generation of business leaders gets one defining platform shift. One moment where the rules rewrite, the market expands, and the companies willing to move boldly separate themselves from the rest for decades. This is ours. What looks like turbulence in the SaaS market is actually something far more exciting: the opening of a brand new growth curve. And the leaders who learn to read it early? They’re not scrambling. They’re building. Over the past several months, Winning by Design took this conversation on the road — meeting with GTM leaders across the globe on our International Roadshow. The conversations that emerged surfaced a set of frameworks, patterns, and real-world reinventions that we can’t wait to share. Jacco van der Kooij gives you a first look — a curated preview of the thinking that will power Impact Summit US 2026 in San Francisco on May 12th. Subscribe to receive the latest in recurring revenue insights and sales skills: http://bit.ly/Sub2WBD - - - - - Get more frameworks from WbD: https://winningbydesign.com/ https://www.linkedin.com/company/winningbydesign Learn more from WbD Founder Jacco van der Kooij on LinkedIn: https://www.linkedin.com/in/jaccovanderkooij Want to reach out? https://winningbydesign.com/contact - - - - - About Winning By Design: Winning by Design is the leading growth advisory firm for scaling businesses. From diagnostic insights to system design and deployment, we work with the world’s most prominent brands to architect compounding growth. WbD advisors have mastered the Bowtie Data Model™, the SPICED™ Operating Model, and the GTM Model, having deployed revenue architecture across companies like Canva, Dropbox, Instructure, DocuSign, One Stream, and Five9. These advisors work with your team to help them avoid mistakes, see around corners, and build with confidence while operating at speed. Forward-thinking investors and executive teams work with Winning by Design to assure scalable, sustainable, and durable growth. To learn more about Winning by Design, visit winningbydesign.com.
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