Growth Loops — The New Playbook for Generating Demand [Impact Summit 2026 (Virtual)]

Linear demand generation has a structural ceiling — when spend stops, growth stops. This session introduces the five first-order growth loops and the sequencing logic behind them, so GTM teams can move from buying growth to building systems that compound on their own. Speakers: Jim Hopkins (Revenue Architect, Winning by Design), Kris Snyder (Chief Advocate, Ninety.io), Alessandro Bodo (CRO, Impresoft Engage) Subscribe to receive the latest in recurring revenue insights and sales skills: http://bit.ly/Sub2WBD - - - - - Get more frameworks from WbD: https://winningbydesign.com/ https://www.linkedin.com/company/winningbydesign Learn more from WbD Founder Jacco van der Kooij on LinkedIn: https://www.linkedin.com/in/jaccovanderkooij Want to reach out? https://winningbydesign.com/contact - - - - - About Winning By Design: Winning by Design is the leading growth advisory firm for scaling businesses. From diagnostic insights to system design and deployment, we work with the world’s most prominent brands to architect compounding growth. WbD advisors have mastered the Bowtie Data Model™, the SPICED™ Operating Model, and the GTM Model, having deployed revenue architecture across companies like Canva, Dropbox, Instructure, DocuSign, One Stream, and Five9. These advisors work with your team to help them avoid mistakes, see around corners, and build with confidence while operating at speed. Forward-thinking investors and executive teams work with Winning by Design to assure scalable, sustainable, and durable growth. To learn more about Winning by Design, visit winningbydesign.com.