Using an Operating Model in Customer Success

Uncovering Impact with Existing Customers Most SaaS teams are maniacally focused on new logos, while ignoring massive untapped profits that are right there in the existing customer base. At the same time, most Customer Success teams are barely scraping by, with no structure or proven frameworks to tie them together with the sales and marketing activities on the left side of the bowtie. With a cohesive operating model, CS teams can finally reach their potential of driving sustainable growth and profit from the existing customer base. The best way to uncover more impact is with your existing customers. This workshop is best for: Chief Revenue Officers VPs / Directors of Customer Success Things you’ll learn: The most often overlooked skills that CSMs need to be trained on, in order to drive recurring impact for their customers Where in the process the ‘upsell’ actually starts, and how to train CSMs on managing this How to sync your CS team on a common language with sales, for smoother handoffs and a better customer experience How you as leaders can extract the insights that you need to hear from your existing customers about their true issues and pain points Subscribe to receive the latest in recurring revenue insights and sales skills: http://bit.ly/Sub2WBD - - - - - Get more frameworks from WbD: https://winningbydesign.com/ https://www.linkedin.com/company/winningbydesign Learn more from WbD Founder Jacco van der Kooij on LinkedIn: https://www.linkedin.com/in/jaccovanderkooij Want to reach out? https://winningbydesign.com/contact - - - - - About Winning By Design: WbD is a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth. Leveraging its experience with high-growth companies, WbD applies scientific frameworks and proven models to help sales, marketing, and customer success teams at B2B companies and global enterprises maximize their impact. WbD has reinvented the traditional sales funnel with disruptive customer-centric frameworks and methodologies, including the Bow Tie Data Model and the SPICED Methodology, all of which can be accessed open source. Founded in 2012, WbD is a fully remote company, serving 600+ leading organizations around the world. To learn more about Winning by Design, visit winningbydesign.com.