In this video I break down the little “blink-and-you-miss-it” detail from my JP Wiser Yellowstone whiskey commercial that everyone asked about: how I animated the horses on the bottle label. The shot was top-down, handheld, and moving—so the goal was to make those horses feel like they were actually printed on the label, not just slapped on in post. It’s a small tweak, but it adds a surprising amount of production value, especially once you pair it with the right sound design. I walk you through my exact workflow: I export the final, locked-off section from Final Cut Pro (I like ProRes 422 for this), then jump into After Effects to mask the horses, track position/rotation/scale, and subtract them from the label. From there I use Content-Aware Fill, and I’ll often create a reference frame in Photoshop first (I used AI Generative Fill here) to get a cleaner result before generating the fill layer in AE. Once the label is “clean,” I grab a running horse animation from Storyblocks (full transparency: I’m not an animator), key out the green, crush it into silhouettes, split into three horses, and then keyframe/track everything back onto the bottle in Final Cut until it sticks perfectly through the shot. Blend it with a little grain or color, and you’re done.