In this video, I react to people sharing their best fragrance purchases of 2025—and honestly, some of the picks shocked me (in a good way). I wanted to highlight this trend because it’s a more positive way to talk about buying: not overconsumption for the sake of it, but the bottles that genuinely “changed the game” in someone’s collection. We go through a few creators’ clips, and I break down what I’m actually smelling from their descriptions, what I agree with, and what I’d personally skip. We start with Cam (Flawed Foolish and Fragrance) shouting out an LT fragrance built around heliotrope, vanilla, and almond. You guys know I’m not usually a heliotrope girl because it can get nauseating, but this one surprised me—sweet, marzipan-like, floral, a bit soapy, and not overwhelming. Then we get into a top-picks list with everything from Bleu de Chanel (darker, ambery) to YSL’s private line, plus niche like Boadicea (Faith) and Kilian (Angel’s Share On the Rocks)—and I’m honest about my struggles with Kilian. I also react to a “half vanilla girl, half clean girl” lineup (tea notes, grown-up vanillas, aldehydic laundry vibes), talk about evolving your nose, and touch on indie/niche brands—where I love the uniqueness, but sometimes the artsy terminology and raw blending can make them harder to wear. I end by asking you to tell me your best purchases too.