Happy New Year, you guys. In this video I’m basically having a proper sit-down chat about where I want to take my fragrance channel in 2026, because I can feel my content shifting and I don’t want to just do that silently. YouTube has always been a hobby for me (and I want it to stay that way) because the second it becomes all about money, I genuinely think it can skew why you loved fragrance in the first place. I’m also not feeling 100% here, so yes—this is a bit rambly, but it’s an honest update. For 2026, I want to lean more into reaction and commentary-style videos, because there are so many important topics in our little fragrance world: influencing, hauls, blind buying, cheapies and dupes, overconsumption, and whether perfumes are actually worth the rising prices. I’m also considering more shopping vlog content when I’m in London—places like Harrods, Selfridges, and niche spots in Mayfair—so you can see what’s out there in-store. And on a personal note, I’ll likely be moving in with my partner and I’d love to create a dedicated fragrance room, so let me know if you’d want storage/organisation content too. Mostly, I’m just grateful for you all—2025 helped me grow so much, we’re close to 10k, and I’m planning a big giveaway when we hit it.