In this video I’m out at Bell & McCoy HQ in Houston checking out a full Lutron Ketra demo, and this space is decked out with S30 lamps and different snoots/optics. I show how a tight 15° spot can hit a table or artwork without a ton of spill, and how wider snoots and wall wash setups make sense for bigger surfaces and commercial-style layouts. We also talk about honeycomb filters—those are huge for glare control and for making the light feel “softer” and “quieter,” which is exactly what you want in a high-end space. From there, I get into what really separates Ketra: the human-centric side. A standard LED at 3000K just gets dimmer, but it stays the same color temperature—so “relax” doesn’t always feel relaxing. With Ketra you can warm-dim like incandescent/halogen, and you can push crazy low levels like 0.1% dimming. The bigger win is circadian rhythm: once it’s set up, the lighting changes throughout the day in the background—cooler/brighter when you need productivity, warmer/lower as the day winds down—without your client living on a keypad. We also touch on video wall concepts (Apple TV, Roku, Mac mini) and some D3 downlight details like integrated drivers and pre-construction protection.