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Goodbye Tim Cook

809.9K views· 31,489 likes· 14:59· Apr 25, 2026

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About This Video

In this video, I’m basically saying “goodbye Tim Cook” — and no, not in the snarky “Tim Apple” way you’re expecting. When Cook took over in 2011, he had the impossible job of following Steve Jobs, and early on it looked… awkward. People compared Jobs’ obsessive passion to a supply chain guy, and assumed Apple would lose its soul. But 15 years later, with Cook stepping down into an executive chairman role, I can’t deny it: he didn’t fill Jobs’ shoes — he made his own, and they were pretty slick. The big reason I’m impressed is Apple Silicon. I walk through how Apple’s A-series execution under Cook was nearly flawless, then how Intel’s stagnation and Apple’s thermal/design constraints pushed the Mac to a breaking point. The M-series transition was a smashing success not just because the chips were good, but because Apple nailed compatibility with Rosetta 2 and gave Intel users years to move over. And the real kicker for me is Apple’s “Neo” move: putting an A18 Pro-class phone chip into an affordable MacBook, plus a serious education/fleet management overhaul. It’s a mic drop that only works with vertical integration and Cook’s supply chain wizardry — even if not every product (Vision Pro, I’m looking at you) was a win.

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