In this video I’m digging into Jackson’s Artist Watercolour (their store brand) and putting it in context with two lines a lot of us already know: Sennelier and White Nights. I start by doing something I honestly recommend if you’re feeling overwhelmed by a huge catalog—pruning. I take Sennelier’s 98-color range and narrow it down to the 43 colors I would personally keep based on what I actually reach for, what mixes well, and what I consider practical for a working palette. From there, I talk through the differences I notice between these brands—how they behave, what feels worth the money, and why I keep coming back to White Nights as an alternative. I’m always thinking in terms of real-world use: swatching, demos, and how a color fits into mixing (not just how pretty it looks in a pan). If you’re trying to decide between Jackson’s, Sennelier, and White Nights—or you’re trying to build a smaller, more versatile palette—this comparison is meant to help you spend smarter and end up with colors you’ll actually use.