In this video, I’m breaking down some of the best clips from the 2023 GoPro Million Dollar Challenge and why they actually work. Every year, thousands of adrenaline junkies, thrill seekers, mums, dads—literally everyone—submits their best GoPro moments hoping to snag a slice of that million bucks. But for me, it’s not just the money; it’s the prestige, the recognition, and that “GoPro picked THIS” validation. And when you realise each winning clip works out to roughly $15–20K, you understand why the competition is bloody fierce. We react to the edit (and yep, GoPro went narrative/voiceover this time), then I pause way too much to nerd out on what makes a shot “Hall of Fame” level: insanely clean lighting, perfect colour combos, the difficulty of underwater exposure, and the timing it takes to capture wildlife while also nailing a selfie. I call out iconic staples (like the under-the-wave shot), but also the stuff I think deserves more love—honest reaction shots and everyday humans doing ordinary things extraordinarily well. If you’re thinking of submitting, my biggest takeaway is simple: chase moments, chase reactions, and don’t underestimate how much a unique mount or perspective can carry a clip.