In this video I break down every LEGO set retiring in July 2025, and I’m keeping it real: I don’t want to waste your time, so we move fast and focus on what actually matters for resellers. I walk through a bunch of themes—Classic, Creator, Disney, DREAMZzz, Super Mario, Marvel, Ninjago, and Speed Champions—and I tell you straight up which ones are hits, which ones are clearance-only, and which ones I’m personally passing on. A big takeaway here is that “boring” categories can hide profit. I talk about Classic sets and why people sleep on them (“just a bunch of bricks”), even though certain retired brick boxes can go absolutely nuclear if they’ve got exclusive parts. I also share my bias and strategy: I’m not chasing everything—some sets like the Disney Princess Market are a miss for me unless it’s 60–70% off, and jewelry boxes just haven’t been worth it in my experience. Then we get to my favorite part: the Excel cameo. I show the top sales velocity sets (5,000+ units/month on Amazon for some of these) and the shelf life. Stuff like the Money Tree and Speed Champions McLaren moving huge volume while still retiring is exactly why I’m watching July closely—because popular sets can stay popular after retirement, and that’s where the markup happens.