Your Shopify Store Might Be Selling at a Loss (And Your Inventory Is Why)

Shopify's free inventory tool Stocky shuts down August 31—and most of the 100,000+ merchants using it don't have a replacement plan yet. In this episode, Riikka Söderlund, COO of Katana, breaks down: • Why Shopify brands unknowingly sell at a loss—and how real-time COGS visibility fixes it • How inventory accuracy now directly affects Google Shopping placement and AI product discovery • How to connect Shopify, Amazon, B2B wholesale, and POS in one central system—without replacing your tech stack Whether you're doing $10K months or $10M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-455/