The $9,000 Affiliate Fraud Most Shopify Brands Are Paying For (And Don't Know It)

A mom influencer with 3,000 followers pocketed $9K in fraudulent affiliate commissions in 90 days. If you run a Shopify affiliate program, you're likely overpaying too. In this episode, Yash Chavan, founder of Saathi (and Saral), breaks down: • Why most affiliate dashboards lie about incrementality, and how to identify affiliates intercepting sales you'd already close • The post-purchase survey method that surfaces influencer-driven sales your click tracking misses entirely • A 3-step audit for $1M+ Shopify brands: scan for fraud, purge inactive affiliates, double down on high performers Whether you're doing $10K months or $10M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-456/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify