Your ROAS Is Lying to You: How Profit-First Marketing Actually Works

Spending more on ads than ever but not seeing profit? Most Shopify brands trust their ROAS dashboards over their P&L—and it's costing them. In this episode, Matt Raminick, founder and CEO of Sunnyside, breaks down: • Why chasing ROAS without tracking contribution margin leaves lifestyle brands unprofitable at scale • The Profit360 framework that connects your P&L, creative strategy, and channel execution in one system • How Brixton ended Q1 25–30% above revenue goal by focusing creative spend on their most profitable products Whether you're doing $1M or $50M a year, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-454/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify