Revenue Up, Profit Flat: The Multi-Marketplace Trap Stalling Shopify Brands

Scaling your Shopify brand to Amazon, Walmart, or TikTok Shop with revenue climbing but profit flat? You've hit the freelancer fragmentation trap. In this episode, Saad Sohail Khan, founder and CEO of Spectrum BPO, breaks down: • Why the typical "PPC freelancer here, listing person there" stack quietly kills margins past $40K/month • How an in-house team model with 400+ trained experts beats fragmented outsourcing on price and accountability • The performance-based pricing framework (1.5 to 2% on incremental growth) that aligns agency incentives with brand outcomes Whether you're doing $50K months or $5M years on marketplaces, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-458/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify