How First-Party Shopify Data Cuts Meta Ad CAC by 30%
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Your strongest Meta ads signal is sitting in Shopify, not the pixel, and most brands are leaving it untapped. In this episode, Tiago Costa, co-founder and CEO of FULLVENUE (the team behind Clustie), breaks down: • The two AI-built audiences Clustie pushes into Meta: high-propensity buyers and 30-day LTV predictions • Why first-party Shopify data beats pixel tracking now that privacy changes have weakened ad signals • How brands are seeing 30% lower CPA and 70% ROAS lifts in days, not months Whether you're doing $1M years or $10M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-459/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify
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