Your Ads Aren’t Broken. Your Data Is. (Here’s the Fix)

Three dashboards, three different numbers—if your Meta, Google, and Shopify analytics can't agree on conversions, you're making spend decisions on broken data. In this episode, Sean Larkin, Chief Product Officer at OpenSend and founder of Fueled, breaks down: • Why browser pixels are losing catastrophic signal—and how server-side tracking typically recovers 20–30% ROAS on Meta • How a single app install can silently kill your ad signal for days without you ever knowing • Why the Fueled + OpenSend identity graph is replacing enterprise CDPs for scaling Shopify brands Whether you're spending $5K or $500K a month on paid ads, this conversation will change how you think about the invisible data layer driving your campaigns. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-452/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify