Real Time Conversational Commerce: How Brands Are Using AI To Power Real Time Conversations With ...

  Welcome back to eCommerce Fastlane! Today, we’re spotlighting a marketing channel that’s quietly dominating Europe, Australia, and beyond—but is still underused in North America: WhatsApp marketing. While most Shopify brands are stuck battling expensive Facebook ads and crowded email inboxes, a new frontier is emerging that offers 80–90% open rates and instant, conversational engagement. To break down this opportunity, I’m joined by Jeremy Horowitz, CEO of CocoAI (https://ecommercefastlane.com/recommends/coco-ai/) . Jeremy’s background in private equity, Shopify app acquisitions, and international DTC growth gives him a unique vantage point on why WhatsApp is poised to become the next big wave for Shopify merchants—especially as brands look to expand internationally and leverage AI-powered automation. If you’re ready to move beyond traditional channels and tap into a high-value, conversational approach to commerce, this episode is your playbook for getting started.   Check out his YouTube channel here (https://www.youtube.com/@ManelGomezOfficial) for more strategies! Reach out to us! We welcome questions and comments about this episode. Connect with us here (https://ecommercefastlane.com/contact/) or through our socials — your feedback is always welcome. • Twitter (https://twitter.com/stevenhutt) • LinkedIn (https://www.linkedin.com/in/shutt/) • Facebook (https://www.facebook.com/thrivingwithshopify) For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog (https://ecommercefastlane.com/) .