Customer Acquisition Costs Keep Rising—The Multi-Channel Fix Most Brands Are Missing

The customer acquisition playbook that built your business three years ago is actively bleeding money today. In this episode, discover: • Why single-channel strategies are crushing margins as CPMs creep up year over year—and the integrated SEO + paid media approach that's reducing customer acquisition costs by treating channels as complementary systems, not competing budgets • How to extract actionable BFCM insights within 1-2 weeks while you still have Q4 runway to capitalize on Christmas traffic, gift card redemptions, and January clearance • The "messy middle" reality where customers hit 6-8 touchpoints in 15 minutes—and why brand recall now drives transactions before they reach your cart Russ Macumber is Co-Founder & Managing Director at Impressive Digital (https://ecommercefastlane.com/recommends/impressive-digital/) . He's worked with e-commerce brands from $2 million to $500 million+ in revenue since 1999, navigating the entire evolution from traditional marketing through today's multi-channel reality. Whether you're doing $10K months or $1M months, this conversation delivers actionable insights you can implement this week. 📝 Full show notes, strategic takeaways, and resources: https://ecommercefastlane.com/podcast/episode-433/ Connect with us: 🐦 Twitter: https://twitter.com/stevenhutt 💼 LinkedIn: https://www.linkedin.com/in/shutt/ 📘 Facebook: https://www.facebook.com/thrivingwithshopify