In this video, I’m sharing my top 10 truths about taking marketing as a specialization and potentially turning it into a career—coming from a marketing senior (final semester BBA at NUS Business School). I’m super passionate about marketing, but I’m also very honest that these are my general opinions, and the goal is to help you make your own decision (not to “convince” you either way). I talk about why marketing is best learned on the job, why internships can instantly clarify whether you’ll love it or hate it, and why theory still matters because marketing links directly to business strategy, sales, and profit. I also break down how you can self-learn marketing online (and why you must, because tactics evolve fast), plus how to choose the right fit: B2B vs B2C, industry, company size (startup vs SME vs MNC), and even specific functions like SEO, paid ads, analytics, copywriting, or creative. I’m very real about marketing not being as glamorous as people expect (it’s not “Emily in Paris”), and that a lot of the work is backend, repetitive, and sometimes overtime. Finally, I share how your experience in marketing is something you can actively shape—by pitching ideas and being proactive—and why confidence is a real skill in this career, because impact can be hard to quantify. And even if you don’t study marketing, I genuinely think it’s one of the most useful skills if you ever want to start a business and learn how to sell at scale.