We Dropped $13K on Cameos → Got 885 Meetings in 1 Month! Our Wild Fundraise Announcement Play

The Cameo Play In this episode, Peter from the Unify Partnerships team breaks down The Cameo Play — a creative campaign where we sent personalized celebrity shoutouts to customers and champions during our Series B Fundraise Announcement. The cameos were shared on LinkedIn and social media and drove a meaningful amount of impressions and meetings booked. Learn how Peter sourced personal details using Slack, LinkedIn, Perplexity, and internal tagging, what to watch out for, and how we would go bigger if we did this play again. This play is all about creating unexpected delight and emotional resonance in B2B relationships and it worked. Want to steal the playbook or run your own version? Download the Unify Series B Fundraise Announcement Playbook: https://www.unifygtm.com/resources/unifys-fundraise-announcement-playbook Subscribe to the channel for more creative outbound plays and GTM experiments! Follow: @Unifygtm Link to Cameo: cameo.com