What are the 3 biggest LinkedIn trends for B2B founders in 2026? What you'll learn: → Why "how-I" content beats "how-to" content (and the rule of pairing every take with a story) → Why personality is now a moat — and how IRL photos give companies a competitive edge → How layering multiple LinkedIn accounts (founders + employees) lets you outpost competitors → Austin's Ramp anecdote on building a "talent-dense team" brand halo via Twitter → Why 4-5 active posters on your team puts you in the top 1% of all companies 0:00 What changed on LinkedIn in 2026 0:15 Trend 1: How-I content beats how-to (story-driven) 2:13 Trend 2: Personality as a moat 4:07 Trend 3: Layer multiple LinkedIn accounts 5:08 How Ramp built brand halo via Twitter 6:48 Who on your team should be posting? 7:54 Get the full playbook Best for: B2B founders, growth and demand-gen leaders, marketing ops, and anyone running founder-led content for SaaS/AI/RevOps tooling. 🎙️ Full webinar replay: https://www.youtube.com/watch?v=MUJb8_EScMc #LinkedIn #FounderLedContent #B2BMarketing #2026Trends #Unify

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