Unify University: Intro to Product Usage Data

Welcome to Unify University 🎓 | Intro to Product Usage Data Learn how to turn your product signals into revenue-driving actions. In this video, we walk through how PLG, self-serve, and open-source companies can capture product usage data and automate outbound plays directly in Unify. You’ll learn how to: ✅ Navigate the Web & Product Data dashboard in Unify ✅ Understand key product signals from Segment, PostHog, and the Unify Intent Client ✅ Identify high-intent usage behaviors (like workflow creation, seat usage, or DAUs) ✅ Build trigger-based plays using custom product events ✅ Automatically enroll users into sequences and sync data to Salesforce By the end of this video, you’ll be able to operationalize your product usage data—so your team can focus less on manual monitoring and more on high-impact outreach. Follow: @Unifygtm Don't forget to like, comment, and subscribe! 🚀