Outbound Email Masterclass Webinar

Unify Webinar Series: Outbound Email Masterclass Reply rates are at all-time lows and the gap between top performers and everyone else has never been wider. In this Outbound Email Masterclass, Unify's experts break down exactly what's working in today's AI-saturated landscape, backed by analysis of 25M+ outbound emails. Join Cole Courson (Head of Professional Services at Unify, ex-Snowflake SDR) and Bobby Foose (BDR at Unify, 150% quota attainment) as they walk through every component of a high-performing outbound email, from subject line to CTA. What you'll learn: ✅ The most common outbound mistakes and how to fix them at every stage of the funnel ✅ Subject line formats that actually drive replies (including a surprising 38% lift from one simple tactic) ✅ Why signal-driven openers 2X reply rates and how to layer signals for maximum impact ✅ The right email length for different campaign types and personas ✅ How to write CTAs that align with your actual goal (hint: it's not always a booking link) ✅ How AI personalization drives a 50% jump in reply rates — and the OPPSS framework for structuring it Chapters: 0:00 — Introduction & speaker backgrounds 3:00 — State of outbound & most common mistakes 8:00 — Subject lines: formats, variability & the emoji lift 12:00 — Signal-driven openers: the 3 signal buckets & how to stack them 19:00 — Email length & real personalization examples 23:00 — CTAs: booking links, landing pages & what actually drives pipeline 25:00 — AI personalization & the OPPSS framework 26:00 — Live demo: building sequences in Unify 31:00 — Q&A: VC outreach, deliverability, personalization vs. scale & more Resources mentioned: Above the Line / Below the Line Selling by Skip Miller Spintax for email variability Outbound Squad / Jason Bay for email best practices Unify platform for signal-based outbound automation Want to see this built for your team? 👉 Book a demo with Unify: https://www.unifygtm.com 👉 Connect with Cole Courson on LinkedIn for professional services Unify is an AI-powered outbound platform that helps revenue teams turn signals into pipeline combining intent data, AI personalization, and automated sequencing in one place. #OutboundSales #ColdEmail #SalesProspecting #BDR #SDR #SalesDevelopment #EmailMarketing #AIPersonalization #B2BSales #RevenueOperations #Unify #OutboundEmailMasterclass