The PLG Playbook: How Gumloop and Navattic are turning product signals into revenue

The PLG Playbook: How Gum Loop & Navattic Turn Product Signals Into Revenue Product-led growth isn't just a buzzword, it's the engine behind some of the fastest-growing companies today. But how do you actually turn free signups and in-app behavior into pipeline? In this webinar, Unify's Product Marketing Lead Quintin sits down with two leading PLG practitioners who are doing it in production: Dima, GTM Engineer at Gumloop, the AI automation platform serving customers like DoorDash, Ramp, and Gusto Jay, Growth Lead at Navattic, the interactive demo platform powering product tours for companies like Ramp and Unify Together, they break down the real plays they're running, the signals worth acting on, and how they're using Unify to operationalize it all without drowning their sales teams in noise. What you'll learn: ✅ How to build a hybrid PLG + sales-led motion (and why "hybrid" is now the default) ✅ Which product signals actually convert — and how to tier your response (fully automated → semi-automated → manual) ✅ Live walkthroughs of plays inside Unify: upgrade paywall alerts, closed-lost win-back, demo interaction triggers, and more ✅ Why timing beats messaging — and how to manufacture intent signals using LinkedIn + content ✅ What reply rates to expect from product signal outreach (spoiler: up to 4x higher than cold outbound) Whether you're just getting started with your first PLG play or looking to layer in more sophisticated signal-based outreach, this conversation is packed with zero-to-one tactics you can implement today.