Unify 201 (Sales): Audiences 201

Welcome to Unify University 🎓 | Unify 201: Audiences for Sales In this Audiences 201 module, we take your outbound targeting skills to the next level. Building on Unify 101, this session equips sales professionals with creative and high-leverage ways to automate outbound across their territory—using CRM fields, behavioral signals, and job-change tracking to create precise audiences. You’ll learn how to: ✅ Use CRM fields (like opportunity status or contact owner) to build dynamic audiences ✅ Re-engage closed-lost opps or local leads with contextual outreach ✅ Automate plays based on industry, location, and account data ✅ Track champions who change jobs and re-sell them at their new company ✅ Run LinkedIn-based plays using profile views, post engagement, and AI personas This is your guide to going from basic filters to precise segmentation. If you’re a sales rep, RevOps pro, or GTM leader looking to scale outbound with precision and automation, Audiences 201 is your next step. Follow: @Unifygtm Don’t forget to like, comment, and subscribe! :)