Unify 201 (Growth & Marketing): Plays 201

Welcome to Unify University 🎓 | Unify 201: Intermediate & Advanced Plays In this final module of the Unify 201 series, we tie everything together and go deep into Play Builder mastery. You’ll learn how to build full-funnel outbound plays that combine AI agents, advanced logic, and CRM integrations—plus how to troubleshoot and scale with precision. You’ll learn how to: ✅ Build custom plays from scratch using every node in the Play Builder ✅ Layer in AI agents for qualification at the company and person level ✅ Use filters, logic branches, and AB tests to refine targeting ✅ Send Slack alerts and sync outcomes back to Salesforce ✅ Run advanced sequences using data from G2, events, and geography You’ll also get pro tips on: 🎯 Matching company and people nodes correctly 🔁 Looping through prospects with the right sequence logic ⚙️ Using the Play Builder for ongoing GTM experimentation Whether you’re starting with website visitors, targeting accounts with specific pricing models, or customizing invites based on city-level data, this video will show you how to bring every play idea to life. Congratulations on completing Unify 201. You’re officially no longer a beginner—and ready to scale outbound like an elite operator. Follow: @Unifygtm Don’t forget to like, comment, and subscribe! :)