Unify 201 (Growth & Marketing): Audiences 201

Welcome to Unify University 🎓 | Unify 201: Audiences 201 In this deep-dive module, we go beyond the basics and explore how growth and marketing teams can define highly targeted audiences in Unify to fuel high-impact outbound plays. If you’re ready to level up from simple CSV uploads and pageview filters, this one’s for you. You’ll learn how to: ✅ Build advanced audiences using website behavior, UTM parameters, and refer domains ✅ Target PR traffic, LinkedIn viewers, post engagers, and lead magnet commenters ✅ Track champions, new hires, and product-qualified leads across channels ✅ Leverage LinkedIn signals like company followers, profile views, and content interactions ✅ Pre-book meetings around conferences using company lists, speaker scrapes, or attendee data Whether you’re running a new product launch campaign, reengaging ad traffic, or capturing conference intent, this module gives you the tools to design high-converting audiences and plug them directly into your outbound engine. Follow: @Unifygtm Don’t forget to like, comment, and subscribe! :)