Unify 101: Intro to Signals

Welcome to Unify University 🎓 | Unify 101: Intro to Signals In this Unify 101 module, we’ll explore signals—the real-time data points that tell you who’s in market and when to reach out. Signals are the heartbeat of great outbound, and in this video, you’ll learn how to identify, categorize, and action on them inside Unify. You’ll learn how to: ✅ Understand the 3 core signal types: Native, Third-Party, and Infinity (AI) ✅ Use signals like pricing page views, job changes, and LinkedIn engagement ✅ Upload CSVs from events, Sales Nav, Crunchbase, and more ✅ Deploy AI Agents to detect sentiment, tech usage, and dynamic events ✅ Build audiences and plays powered by structured and unstructured signals From warm website visitors to scraped conference lists to AI-discovered intent, Unify gives you the tooling to automate outreach based on the strongest signals—at scale. Follow: @Unifygtm Don’t forget to like, comment, and subscribe! :)