Unify 101: Intro to Plays

Welcome to Unify University 🎓 | Unify 101: Intro to Plays In this Unify 101 module, we’ll explore the Plays tab—where all the components of Unify come together into powerful, automated outbound workflows. You’ll learn how to: ✅ Build your first play from scratch using triggers, audiences, and sequences ✅ Route different personas to the right messaging based on behavior and fit ✅ Use nodes like prospecting, sequencing, and AI agent qualification ✅ Leverage LinkedIn signals, job changes, and website activity to fire plays ✅ Create complex logic flows using loops, persona-based routing, and enrichment From identifying pricing page visitors to dynamically qualifying and sequencing ideal prospects, Plays give you full control to automate outbound with precision and scale. Follow: @Unifygtm Don’t forget to like, comment, and subscribe! :)