Unify 101: Intro to Personas

Welcome to Unify University 🎓 | Unify 101: Intro to Personas In this Unify 101 module, we’ll explore the Personas tab—your go-to tool for defining and reusing your ideal customer profiles across Unify. You’ll learn how to: ✅ Create reusable personas based on job titles and seniority ✅ Use AI-assisted suggestions to enrich and refine persona definitions ✅ Include and exclude specific roles to ensure precise targeting ✅ Apply personas in sequences, audience filters, and plays ✅ Continuously evolve personas as your GTM motion matures Whether you’re targeting heads of engineering or customer support leaders, Personas help you define who matters—and make sure your outreach lands with the right people. Follow: @Unifygtm Don’t forget to like, comment, and subscribe! :)