Unify 101: Intro to Audiences

Welcome to Unify University 🎓 | Unify 101: Intro to Audiences In this Unify 101 module, we’ll explore the Audiences tab—where you can build dynamic, targeted lists of companies and people based on real-time signals and CRM data. You’ll learn how to: ✅ Create dynamic audiences using website behavior and CRM filters ✅ Build audiences from page views, referral domains, or UTM parameters ✅ Set up common GTM plays like pricing page visitors or closed-lost reengagement ✅ Layer filters across personas, job changes, web activity, and more ✅ Upload static CSVs and combine them with enriched Unify data for outbound From retargeting pricing page visitors to engaging new champions and high-intent leads, the Audiences tab helps you take precise, contextual action at scale. Follow: @Unifygtm Don’t forget to like, comment, and subscribe! :)