The Power of Custom AI Signals: Go beyond generic intent to drive hyper-relevant outbound

Unify Webinar Series 🎥 | The Power of Custom AI Signals Generic intent data isn’t enough anymore. In this webinar, Quintin (Product Marketing) and Ethan (Growth Team) from Unify break down how to move beyond standard first- and third-party signals and build custom AI signals that drive hyper-relevant outbound at scale. You’ll learn how Unify’s Infinity Signals help teams identify real buying triggers like product launches, geographic expansion, compliance updates, hiring trends, and more and how to turn them into personalized outreach that books meetings. Here are a few things you will learn: ✅ Differentiate generic intent vs. custom AI signals ✅ Identify high-urgency buying triggers specific to your ICP ✅ Audit your closed-won data to uncover signal patterns ✅ Spec and test signal experiments before scaling ✅ Build AI agents in Unify to monitor the market automatically ✅ Turn signal outputs into personalized email snippets at scale ✅ Measure signal accuracy and optimize over time Ethan also walks through live examples inside Unify, showing how the team: 👉 Monitors 40,000+ accounts for custom triggers 👉 Uses AI agents with structured prompts and guardrails 👉 Automates signal-based plays end-to-end 👉 Booked ~30 meetings in a month from custom AI signals alone If you’re running outbound in 2026, this is the playbook for staying ahead in crowded inboxes. Follow: @Unifygtm Don't forget to like, comment, and subscribe! :)