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The New Hire Play

306 views· 3:28· Aug 26, 2025

Welcome to Unify University 🎓 | Unify 101: The New Hire Play In this video, we’ll show you how to track new hires at your target accounts and automatically add them to outbound sequences using Unify. You’ll learn how to: ✅ Build a “New Hire” play in Unify step-by-step ✅ Configure triggers and filters to target new hires in specific territories or account lists ✅ Route prospects by persona and sequence them automatically ✅ Sync everything back to Salesforce for a clean, up-to-date pipeline This play is perfect for sales teams looking to stay ahead of the curve and engage new decision-makers right when they join a company. Follow: @Unifygtm Don’t forget to like, comment, and subscribe for more outbound automation plays!

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