The Lookalikes Play

Welcome to Unify University 🎓 | Unify 101: The Lookalikes Play Want to turn one great customer into ten? In this tutorial, we’ll show you how to use Unify’s Lookalikes feature to automatically find and prospect companies that resemble your best accounts. You’ll learn how to: ✅ Build a Lookalikes play step-by-step using Unify’s play builder ✅ Create seed lists of closed-won customers and generate similar companies ✅ Prospect the right ICP personas (Heads of Sales, Heads of Marketing, etc.) automatically ✅ Sync all data back to Salesforce to keep your CRM clean and up to date This play helps you scale faster by targeting accounts most likely to convert—without the manual research. Follow: @Unifygtm Don’t forget to like, comment, and subscribe for more outbound automation plays!