Intro to Lists in Unify

Welcome to Unify University 🎓 | Unify 101: Intro to Lists In this module, we break down everything you need to know about Lists in Unify: how they work, how they differ from Audiences, and how to use them to power your outbound Plays. You’ll learn when to use a List vs an Audience, and how to create, manage, and action on Lists inside the platform. You’ll learn how to: ✅ Understand the difference between Lists (static) and Audiences (dynamic) ✅ Create Lists using criteria filters (like recent website visitors) ✅ Build manual “Hot Prospect” Lists directly from the People tab ✅ Upload and enrich CSV Lists (emails, LinkedIn URLs, or name + domain) ✅ Add List members to Sequences and route by persona ✅ Use a List as a trigger to fire off a Play ✅ Add people to a List automatically using an “Add to List” node We walk through real examples, including: * Creating a dynamic Audience of website visitors (past 3 days) * Building a static List from the same criteria * Uploading conference attendees for follow-up * Routing different personas into different sequences * Triggering Plays based on List membership By the end of this video, you’ll know exactly how to structure Lists to support one-time campaigns, manual prospecting workflows, and automated outbound Plays. Follow: @Unifygtm Don’t forget to like, comment, and subscribe! :)