Intro to Lagging Indicators

Welcome to Unify University 🎓 | Unify 101: Intro to Lagging Indicators In this video, we’ll walk through your Lagging Indicators Dashboard — a powerful way to track the outcomes of your outbound plays and understand how Unify impacts your pipeline. You’ll learn how to: ✅ Navigate the Replies dashboard to analyze reply types and rates ✅ Filter results by play, sequence, and time interval to pinpoint performance ✅ Interpret Positive, Objection, and Automated reply metrics ✅ Explore Pipeline Generated — including Direct vs Indirect attribution ✅ See how Unify influences pipeline creation and deal flow across business types By the end, you’ll know exactly how to measure the downstream impact of your outbound automation and optimize for what’s truly working. Follow: @Unifygtm Don’t forget to like, comment, and subscribe! 🚀