How We Generated 110 Meetings or $3M Pipeline in 48 Hours with a Case Study Video

How One Video Drove 110+ Meetings & $3M in Pipeline In this behind-the-scenes walkthrough, we break down how we treated a customer video not just as a piece of content, but as a Tier 1 product launch—and booked over 110 meetings and $3 million in pipeline in just 48 hours. You’ll learn how to: ✅ Treat content launches like product launches for maximum reach ✅ Leverage LinkedIn, email, website banners, and outbound together ✅ Coordinate internal sales and marketing teams to amplify assets ✅ Use Unify to run an automated outbound motion with the video ✅ Orchestrate a multi-week GTM play that capitalizes on big milestones (like a fundraise) We didn’t just make a video—we engineered a moment. From working with an internationally acclaimed filmmaker to syncing the launch with our Series B announcement, we maximized every distribution channel to make sure this asset moved pipeline. 📥 Bonus: We turned this play into a step-by-step guide you can download from the Resources section on unifygtm.com. Run your next video launch like a pro. Follow: @unifygtm Don’t forget to like, comment, and subscribe! :)