How We Booked 200+ Meetings in 48 Hours from Series B Fundraise Announcement

Most companies treat a fundraise like a one-day press event. At Unify, we approach it like a tier-one product launch with coordinated social, outbound, product, and creative strategy all working together. In this episode, Rhea, who leads the Growth team at Unify, breaks down how we engineered our Series B announcement to generate real pipeline, team momentum, and market visibility. You’ll learn: • Why we treat our fundraise like a multi-channel product launch • How we got every single employee involved in telling the Unify story • What we did the morning of the launch to maximize viral distribution • The role of early engagement in breaking LinkedIn’s algorithm • How we booked 200+ meetings in under 48 hours from the campaign • Why most companies underutilize fundraise moments — and how to avoid that mistake This is a tactical playbook for turning what looks like “just another announcement” into a true growth lever. Subscribe to the channel for more behind-the-scenes GTM strategies and outbound plays from the Unify team. Follow: @Unifygtm