Behind the Launch: Kevin on Unify's New Lookalikes Feature

Unify Spotlight: Kevin on the Lookalikes Feature In this episode, Kevin — a software engineer on Unify’s Platform Pod — shares how the Lookalikes feature helps sales teams find thousands of new prospects who resemble their best customers. By starting with an existing customer base, Lookalikes automatically identifies similar companies so teams can focus outreach on high-potential leads. Kevin explains how Unify uses this feature internally, booking meetings within just a week or two of implementation, and why it’s a game-changer for scaling outbound efforts. He also reflects on his journey as a former founder, the energy and humor that define the Unify culture, and the leadership qualities he admires in his team. You’ll learn: ✅ How Lookalikes works and why it’s so effective for outbound sales ✅ Kevin’s tips for finding your next best customers ✅ Insights into Unify’s team culture and leadership ✅ A fun personal note about his favorite meal — Gai Chicken Rice ⸻ Follow us: @Unifygtm 👍 Like, 💬 Comment, and 🔔 Subscribe for more product spotlights and outbound automation tips! #Lookalikes #OutboundSales #SalesAutomation #B2BLeadGeneration #Unify