Automate Outbound Campaigns with Unify Using UTM Parameters

Automate Outbound Campaigns with Unify Using UTM Parameters In this video, learn how marketers can leverage Unify, an all-in-one outbound automation platform, to enhance their paid campaigns. Learn how to use UTM parameters to single out website visitors from specific sources, define targeted audiences like Google Ads visitors, and automatically prospect and message the right personas. Follow along as we set up a custom sequence for heads of growth and marketing, streamlining the process from marketing to sales. Don't forget to like, comment, and subscribe to learn more about effective outbound plays. 00:00 Introduction to UTM Parameters and Unify 00:29 Setting Up Your Audience with UTM Parameters 00:54 Creating and Running a Play in Unify 01:08 Defining Personas and Custom Sequences 01:44 Expanding Automation Beyond Google Ads 02:04 Conclusion and Engagement